Embrace Social Media Now

Business is an ever-changing innovation. The practice of Social media has been adopted as an indispensable element in the business world. Social Networks have been around for over a decade, with a stronger presence now than ever, we see an increase in usage and effectiveness. People are connected on a global scale and this is what the world has accepted as our modern means of communication.

Today, companies have the ability to increase brand awareness and interaction to build relationships, generate new opportunities, learn about the audience, or target consumer through the practice of social networking platforms. Here is a break-down of the key reasons every business has a need for this innovative marketing.

Build relationships

Influence: Reach a group of consumers that may not have previously been reached. The interaction between business and customers is something conventional advertising can not achieve.

Communicate the brand: Through social media, you can essentially tell your audience what you value and what you focus on through illustrated images, outreach, and posts, without flat-out saying "We are Company A, and we do Z." Social platforms such as Instagram and Twitter are not meant for blasting your company's sales pitch to a large audience.

Thinking ahead

Generate leads: Fill your page with gated content. Make the consumer want to give up name and contact information in exchange for some incentive.

Innovation: The use of a social network to share and interact with others continuously grows at an astounding rate, so it would be in a businesses best interest to create and implement a sustainable social media strategy in order to successfully take advantage of this expeditiously changing environment .

Expectation: It is 2017, it is expected of consumers for businesses to have a presence on social media.

Lasting impression: By using social media, a business can increase their website traffic. Not only does social media help to direct people to websites, but the more social media shares received, the greater the search ranking will be. Remember, what gets posted is on the web forever.

Gain insight

Learn: Learn about buyer behavior and popular trends. Do not think social media is limited to learning about the consumer, though … Social media is an amazing way to see what your competitors are doing.

Targeting: This is used to reach the right audience. For example, if you run a Facebook ad, you can target based on location, consumer demographics, interests, behaviors, etc. The most beneficial part of a Facebook ad is that it shows the number of people reached by the ad. On LinkedIn, you can segment by things like location, gender, job title, and company to make sure the post information is as effective to you as possible.

Advertising: Social ads are an inexpensive way to promote your business and distribute content. Social media advertising services expedite your results. You can reach people across the globe instantly.

Choice: The consumers are more likely to choose the company with a stronger presence on social media over one that does not have one. A consumer wants to see an active company and gain insight about them.

Change is constant, we continuously seek innovation in our everyday lives. It is the nature of our behavior. We strive for a newer, better, more effective way to do something. Social networks are just that. It is an innovation that every business needs to get on board with. If businesses do not adapt to change, they will surely become a thing of the past. Companies have the ability to increase brand awareness and interaction to build relationships, generate new opportunities, learn about the audience, or target consumer through the practice of social media. What is there to possibly lose? Master this change and reap the rewards.

Source by Hope D LaVine

Instagram Marketing, Pro's and Con's

When looking to bring in more clients, people turn to social media. While true, a lot of website and business owner forget about Instagram as it's a smaller operation when compared with other sites. However, this is a mistake, and a smart entrepreneur needs to use Instagram if he or she wants to find more clients. With this in mind, there are some drawbacks. Here are three pros and three cons of using Instagram.


A picture is valuable: As is often said, a picture is worth a thousand words. Think about it, when running a company, one will want to use images to show off their product or service. This is especially important when selling food, weight loss products or any other items that people love to look at and enjoy. However, one can take it further and show off travel destinations or any number of things. Simply put, this is one of the best tips for using Instagram for business as a picture will really show visitors the true value of a product or service.

Viral: Without a doubt, when using the Internet to market a product, service or idea, one will want it to go viral. If a site or idea goes viral, one will make a lot of money and find plenty of new and excited visitors. For this reason, when using Instagram, one needs to make sure they provide true value to a visitor. Then, and only then, one can see the photo go viral, which will result in a lot of new visitors to the site.

They do the work for the company: Finally, as stated, when one shares a photo with their friends and so on, it can go viral. Not only that, when using Instagram, the followers will do most of the work. Provided a company offers an interesting photo, it will likely go viral. In the end, one should follow the best tips for using Instagram for business. That way, the followers will do the legwork.


Younger crowd: Now, when looking to find new clients, one will usually want to go after an older crowd. Yes, while a lot of teenagers and young adults use Instagram, not all of them have the cash to spend. However, there are chances to get them hooked and coming back when they are older. Either way, when looking for the best strategy for Instagram, one must remember that not all people can lay out any cash.

Not business-minded: When following their favorite celebrity online, a lot of people are not interested in anything but wasting idle time. Meaning, while on Instagram, a lot of people are simply looking to pass some time on the train and have no intent of spending any money.

Not household name: While the likes of Facebook and Twitter are famous, a lot of people do not even know about Instagram. This is changing, but not quickly, and a smart entrepreneur should realize that he or she needs to follow the best strategy for Instagram if they want to find success as it's not easy as using other social media sites.

When running a website or business, one needs to use Instagram. While not the best game in town, it's beneficial to use this social media site to find new clients from all over the world.

Source by Russell D Armstrong

Priestley’s Paradox and Social Media Strategy

The story goes that in 1957 when talking about the relatively new invention known as television English novelist, playwright and broadcaster John Boynton Priestly remarked:

“Already we Viewers, when not viewing, begun to whisper to one another that the more we elaborate our means of communication, the less we communicate.”

Or when interpreted by modern academic types:

“That as the quantity of communication methods increases the quality of the communication decreases.”

This is Priestly’s paradox.

While this comment may be seen variously as cynical, technophobic, outdated or plain incorrect (get with the times Priestly and stop being so negative, you’re wrong!); I argue that in many cases in the digital social space we inhabit Priestly was right on the money.

Don’t believe me? Imagine explaining the concept of social media to someone in 1957 (or even 2007 for that matter):

  • Express yourself – in 140 characters or less
  • Show appreciation toward a statement – by clicking like
  • Laugh out loud – don’t actually laugh, just type LOL
  • Maintain friendships – with people you’ve never met

Is it fair to say that the quality of communication has decreased?

Yes – but this is a ‘glass half empty’ example, it lacks context and doesn’t begin to touch on the positives. Social media is a powerful tool for businesses and can be highly beneficial from a customer engagement, B2B networking, public relations and marketing perspective – depending on how it is used.

It is the how I wish to focus on.

Do you have one of ‘those people’ on your company’s Twitter or Facebook who share any and all links in any way related to their field on any given day?

“9 Ways to Generate New Leads”, “Must Use App Tracks Social Trends”, “33.3 Ways to Instant Success”.

In a misguided attempt to be viewed as an informed credible source or thought leader in their industry these accounts can be seen as annoying, self absorbed and crying out for attention.With this technique there is usually little engagement (except for large companies), perhaps the odd like or retweet but rarely does this method incite meaningful communication. What’s worse is they are probably one of 50 people in the same loosely related field that will be sharing the same thing on the same day. It’s impersonal, demonstrates a lack of ideas and in this instance proves Priestly correct.

I like to think social tools can be used to increase the quality of communication so when devising a social media strategy for your business think – How can I prove Priestly wrong?

Here are some ideas:

  • A ‘no link without context’ policy: When sharing a link relate it back to your company, your customers or your industry and explain why it is important/relevant/applicable/good/bad etc. This is easier said than done at 140 characters but that just emphasises the need to think carefully around posting something.
  • Creation of our own original content and commentary: Quite simple really, where possible try to produce your content in-house.
  • Quality over quantity: You’re probably not entirely interested in what your customers had for lunch or the funny video someone found on their break so why bore them with these details. This relates heavily to the previous two points.
  • Use manners: Thank people for retweets, welcome new followers and friends and remain amicable despite the medium you are using. You may not be communicating in person but you can still be personable.

There will always be some degree of removedness in social media interactions but following these simple guides (and remember they are only guides) can help you craft more relevant, engaging, personal and effective business communication in the social space.

Source by Simon P Neate

Cafeterias in Offices – Tips on Creating Corporate Cafeterias

Creating a fun, comfortable and efficient refreshment area is essential for any workspace. Here are a few great ideas for those who are planning on renovating or creating an office cafeteria.

The cafeteria is one place where employees can unwind and relax amidst all the pressures of work. It is also a place where you can discuss business possibilities with potential clients and customers on a more personal level. When you plan to do up the canteen of your office, your interior design ideas need to be effective and functional. How well you maintain your cafeteria and present it, in a way, also reflects on how well you treat your employees. So if you want to create a perfect ten impression on anyone who visits your office, make sure that you have a fabulous looking refreshment area.

Use of appetizing colors

The top priority in designing an eating space is the color. First of all, this is a space where one should be able to relax and then, of course, eat! Using warm colors is proven to increase appetite and even refresh the mind. Colors like yellow, red, orange or even green work really well. If your logo has a specific color, using that as a theme can also add a certain brand identity to the space. However, if the color of your logo is blue, it is best avoided. Blue, apparently, is one of the most unappetizing colors. Also, use a color that will not hold a stain and is easy to maintain, given that many different people are going to be using the space and stains become commonplace.

The furniture

The office interiors must have effective cafeteria furniture included in it. Comfort and simplicity are the key elements that you ought to keep in mind when you are purchasing furniture for the eating area. Materials like fiber, plastic or metal are the most preferred due to ease of maintenance. It is a fact that not everyone will be as gentle and neat as you expect them to be. Choose simple chairs and tables that are comfortable for those using it.

Infuse hygiene into the design

Hygiene is critical in a space that involves food. So, in keeping with the need to have a space that is appealing, you must also make the design functionally effective. Having separate areas for soiled utensils, washing area with high end plumbing and counters that allow easy service is very important. Garbage disposal is another major issue that you may face when you are dealing with a large footfall in a limited space. So, make sure that your interior design ideas touch upon these nitty-gritty essentials.

Make the place work for you

Finally, take your refreshment area a step ahead of being just a place where people come, eat and walk away. Use the walls in this space to send out motivational ideas to your employees. Pictures of world leaders and inspirational personalities, quotes that inspire and even murals that have a moral can be subtle ways of passing on a message. Since it is an unwind space, you can also arrange for recreation like board games, dart games or books. Use novel ideas to make the cafeteria employee friendly and show people who work for you that you care.

Source by Vishal Saraf

Social Media Internet Marketing – If You Can Do it Once You Can Do it Twice

The statement, “If you can do it once you can do it twice if you did it on purpose” is used with some frequency in this article series on social media internet marketing as well as all over the marketing literature in one form or another. I have been asked to write an article devoted to what my own thinking is behind that statement. I had not thought to write this article on my own because I have been saying that as a trainer for a very long time and it is so basically fundamental (in my mind) that I forgot how important it is to really understand this concept. In my opinion this counts as one of those foundational keys to successful internet marketing.

Starting at the end of the statement, “…if you did it on purpose.” means that you had a desired result and some sort of plan of action to achieve that result. It was not a shot in the dark. You did what you did with intent and purpose. This is a critical point and is why I say it at the end of the statement where you are most likely to remember it. It is possible to achieve something you want by swinging wildly. However, it is unlikely you will be able to efficiently or consistently achieve it again. For example, if you have never played golf before you have no idea what you are doing though you do probably know the little ball goes into that tiny hole way over there. You take what you consider to be a decent swing at the ball (though any good golfers around you see it for what it is…a wild whack at the ball). It flies down the fairway and what do you know? It goes straight into that tiny hole way over there…a hole in one! Now…do it again. Yeah. Right. That is just not going to happen. You have no idea how you did it in the first place and it is nearly impossible to do even for the professionals. Sure, theoretically you did it once so you could certainly do it again. It would not be defying any laws of physics to so it could happen. But, you cannot make it happen when you want it to…or even get close. Until you understand what you must do to achieve a desired result in concrete terms you will not be able to learn to repeat it consistently enough to get sustainable results.

So, you now have a plan to execute and understand why you need that in order to reach your goal…which is probably to make a lot of money. In this discussion it makes sense to start referring to marketing instead of golf. It is time to address the beginning of the statement, “If you can do it once…”. You execute your strategy to get a visitor to your web site. It doesn’t work. What now? Since you know exactly what you did that did not achieve your desired result you can make an adjustment to that strategy. Just one. That is important. If you make several adjustments to your strategy at the same time you will have no idea what led to your success (and that, after all, is the important piece of information you are after here). With everything you are doing concretely understood by you and with the results concretely measured you can repeat this plan, execute, measure and adjust cycle until you find an execution plan that gets you your visitor. Now you know exactly how you got that one visitor. You probably also know some execution plans that do not work. Both pieces of information are highly valuable to you!

We find ourselves now at the second component of that original statement, “…you can do it twice…”. If your thought processes, execution plan and measuring methods are working rationally you now know how to get not only that one visitor. You also know how to get one visitor again…otherwise known as twice. By extension, you also now know how to get your third visitor…and your fourth…and your hundredth…thousandth… You have a concrete and consciously executable strategy that will get you a visitor. You can now get a visitor again whenever you want one by simply executing your known plan again. You have built the knowledge and skills necessary to build your business…on purpose.

Additionally, since you know all the steps to getting a visitor you can now also work to get better, faster and more efficient at what you are doing and accelerate your rate of visitors as compared to your effort. Also, since none of your steps are a mystery to you, eventually you will think of ways to improve and automate your steps for ever greater effectiveness.

Will you ever get to the point where you have thousands of visitors if you do not know exactly how you get the first one? And, if you do not know how to repeat what you did, will you know how to get the second one? The third? Fourth? No! While it is remotely possible you will get lucky if you take wild swings into the internet marketing universe you will never be able to look at your business, decide to make it grow and then make it happen…on purpose.

That first statement has now been broken down into its three parts and the reason each part is there has been explained. Following this paragraph is a mantra for you that is a logical extension of what this article has been about. Once you have an action set that you know to be effective you will want to take it to the next level of effectiveness by understanding and implementing exactly how to:

Rinse and Repeat. Rinse and Repeat. Rinse and Repeat…

If you can do it once you can do it twice, as long as you did it on purpose.

Source by David Herman

THe Difference Between Digital Marketing and Social Media Marketing

It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

Source by Rahul Rakesh Roa