http://www.fanaticsmedia.com Mark Fidelman interviews Mark Schaefer on Content Marketing Strategy. Here’s what you’ll learn: 1. What Should People Know …
The story goes that in 1957 when talking about the relatively new invention known as television English novelist, playwright and broadcaster John Boynton Priestly remarked:
“Already we Viewers, when not viewing, begun to whisper to one another that the more we elaborate our means of communication, the less we communicate.”
Or when interpreted by modern academic types:
“That as the quantity of communication methods increases the quality of the communication decreases.”
This is Priestly’s paradox.
While this comment may be seen variously as cynical, technophobic, outdated or plain incorrect (get with the times Priestly and stop being so negative, you’re wrong!); I argue that in many cases in the digital social space we inhabit Priestly was right on the money.
Don’t believe me? Imagine explaining the concept of social media to someone in 1957 (or even 2007 for that matter):
- Express yourself – in 140 characters or less
- Show appreciation toward a statement – by clicking like
- Laugh out loud – don’t actually laugh, just type LOL
- Maintain friendships – with people you’ve never met
Is it fair to say that the quality of communication has decreased?
Yes – but this is a ‘glass half empty’ example, it lacks context and doesn’t begin to touch on the positives. Social media is a powerful tool for businesses and can be highly beneficial from a customer engagement, B2B networking, public relations and marketing perspective – depending on how it is used.
It is the how I wish to focus on.
Do you have one of ‘those people’ on your company’s Twitter or Facebook who share any and all links in any way related to their field on any given day?
“9 Ways to Generate New Leads”, “Must Use App Tracks Social Trends”, “33.3 Ways to Instant Success”.
In a misguided attempt to be viewed as an informed credible source or thought leader in their industry these accounts can be seen as annoying, self absorbed and crying out for attention.With this technique there is usually little engagement (except for large companies), perhaps the odd like or retweet but rarely does this method incite meaningful communication. What’s worse is they are probably one of 50 people in the same loosely related field that will be sharing the same thing on the same day. It’s impersonal, demonstrates a lack of ideas and in this instance proves Priestly correct.
I like to think social tools can be used to increase the quality of communication so when devising a social media strategy for your business think – How can I prove Priestly wrong?
Here are some ideas:
- A ‘no link without context’ policy: When sharing a link relate it back to your company, your customers or your industry and explain why it is important/relevant/applicable/good/bad etc. This is easier said than done at 140 characters but that just emphasises the need to think carefully around posting something.
- Creation of our own original content and commentary: Quite simple really, where possible try to produce your content in-house.
- Quality over quantity: You’re probably not entirely interested in what your customers had for lunch or the funny video someone found on their break so why bore them with these details. This relates heavily to the previous two points.
- Use manners: Thank people for retweets, welcome new followers and friends and remain amicable despite the medium you are using. You may not be communicating in person but you can still be personable.
There will always be some degree of removedness in social media interactions but following these simple guides (and remember they are only guides) can help you craft more relevant, engaging, personal and effective business communication in the social space.
Creating a fun, comfortable and efficient refreshment area is essential for any workspace. Here are a few great ideas for those who are planning on renovating or creating an office cafeteria.
The cafeteria is one place where employees can unwind and relax amidst all the pressures of work. It is also a place where you can discuss business possibilities with potential clients and customers on a more personal level. When you plan to do up the canteen of your office, your interior design ideas need to be effective and functional. How well you maintain your cafeteria and present it, in a way, also reflects on how well you treat your employees. So if you want to create a perfect ten impression on anyone who visits your office, make sure that you have a fabulous looking refreshment area.
Use of appetizing colors
The top priority in designing an eating space is the color. First of all, this is a space where one should be able to relax and then, of course, eat! Using warm colors is proven to increase appetite and even refresh the mind. Colors like yellow, red, orange or even green work really well. If your logo has a specific color, using that as a theme can also add a certain brand identity to the space. However, if the color of your logo is blue, it is best avoided. Blue, apparently, is one of the most unappetizing colors. Also, use a color that will not hold a stain and is easy to maintain, given that many different people are going to be using the space and stains become commonplace.
The office interiors must have effective cafeteria furniture included in it. Comfort and simplicity are the key elements that you ought to keep in mind when you are purchasing furniture for the eating area. Materials like fiber, plastic or metal are the most preferred due to ease of maintenance. It is a fact that not everyone will be as gentle and neat as you expect them to be. Choose simple chairs and tables that are comfortable for those using it.
Infuse hygiene into the design
Hygiene is critical in a space that involves food. So, in keeping with the need to have a space that is appealing, you must also make the design functionally effective. Having separate areas for soiled utensils, washing area with high end plumbing and counters that allow easy service is very important. Garbage disposal is another major issue that you may face when you are dealing with a large footfall in a limited space. So, make sure that your interior design ideas touch upon these nitty-gritty essentials.
Make the place work for you
Finally, take your refreshment area a step ahead of being just a place where people come, eat and walk away. Use the walls in this space to send out motivational ideas to your employees. Pictures of world leaders and inspirational personalities, quotes that inspire and even murals that have a moral can be subtle ways of passing on a message. Since it is an unwind space, you can also arrange for recreation like board games, dart games or books. Use novel ideas to make the cafeteria employee friendly and show people who work for you that you care.
What is content marketing — and why does it matter? Long story short: content marketing is any marketing that involves creating and sharing content to acquire …
The statement, “If you can do it once you can do it twice if you did it on purpose” is used with some frequency in this article series on social media internet marketing as well as all over the marketing literature in one form or another. I have been asked to write an article devoted to what my own thinking is behind that statement. I had not thought to write this article on my own because I have been saying that as a trainer for a very long time and it is so basically fundamental (in my mind) that I forgot how important it is to really understand this concept. In my opinion this counts as one of those foundational keys to successful internet marketing.
Starting at the end of the statement, “…if you did it on purpose.” means that you had a desired result and some sort of plan of action to achieve that result. It was not a shot in the dark. You did what you did with intent and purpose. This is a critical point and is why I say it at the end of the statement where you are most likely to remember it. It is possible to achieve something you want by swinging wildly. However, it is unlikely you will be able to efficiently or consistently achieve it again. For example, if you have never played golf before you have no idea what you are doing though you do probably know the little ball goes into that tiny hole way over there. You take what you consider to be a decent swing at the ball (though any good golfers around you see it for what it is…a wild whack at the ball). It flies down the fairway and what do you know? It goes straight into that tiny hole way over there…a hole in one! Now…do it again. Yeah. Right. That is just not going to happen. You have no idea how you did it in the first place and it is nearly impossible to do even for the professionals. Sure, theoretically you did it once so you could certainly do it again. It would not be defying any laws of physics to so it could happen. But, you cannot make it happen when you want it to…or even get close. Until you understand what you must do to achieve a desired result in concrete terms you will not be able to learn to repeat it consistently enough to get sustainable results.
So, you now have a plan to execute and understand why you need that in order to reach your goal…which is probably to make a lot of money. In this discussion it makes sense to start referring to marketing instead of golf. It is time to address the beginning of the statement, “If you can do it once…”. You execute your strategy to get a visitor to your web site. It doesn’t work. What now? Since you know exactly what you did that did not achieve your desired result you can make an adjustment to that strategy. Just one. That is important. If you make several adjustments to your strategy at the same time you will have no idea what led to your success (and that, after all, is the important piece of information you are after here). With everything you are doing concretely understood by you and with the results concretely measured you can repeat this plan, execute, measure and adjust cycle until you find an execution plan that gets you your visitor. Now you know exactly how you got that one visitor. You probably also know some execution plans that do not work. Both pieces of information are highly valuable to you!
We find ourselves now at the second component of that original statement, “…you can do it twice…”. If your thought processes, execution plan and measuring methods are working rationally you now know how to get not only that one visitor. You also know how to get one visitor again…otherwise known as twice. By extension, you also now know how to get your third visitor…and your fourth…and your hundredth…thousandth… You have a concrete and consciously executable strategy that will get you a visitor. You can now get a visitor again whenever you want one by simply executing your known plan again. You have built the knowledge and skills necessary to build your business…on purpose.
Additionally, since you know all the steps to getting a visitor you can now also work to get better, faster and more efficient at what you are doing and accelerate your rate of visitors as compared to your effort. Also, since none of your steps are a mystery to you, eventually you will think of ways to improve and automate your steps for ever greater effectiveness.
Will you ever get to the point where you have thousands of visitors if you do not know exactly how you get the first one? And, if you do not know how to repeat what you did, will you know how to get the second one? The third? Fourth? No! While it is remotely possible you will get lucky if you take wild swings into the internet marketing universe you will never be able to look at your business, decide to make it grow and then make it happen…on purpose.
That first statement has now been broken down into its three parts and the reason each part is there has been explained. Following this paragraph is a mantra for you that is a logical extension of what this article has been about. Once you have an action set that you know to be effective you will want to take it to the next level of effectiveness by understanding and implementing exactly how to:
Rinse and Repeat. Rinse and Repeat. Rinse and Repeat…
If you can do it once you can do it twice, as long as you did it on purpose.
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.
Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.
SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.
According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.
Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.
With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.
To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.
The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.
Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.
This quick video will teach you everything you need to know about content marketing.
One of the most common challenges for artists is determining what to charge for a wall mural project. Developing a structure and system will make it so much easier for you.
But how do you develop a price structure for wall murals? Simple – follow the lead of many of the top muralists. Create a price sheet that lists a per-square-foot fee as well as all of the possible additional charges.
How to create your price sheet:
1 – Determine a price per square foot that you will charge for most every mural (most artists charge between $30 – $50 per square foot. You can charge on the higher end if you have experience and are in high demand. Go for the lower end if you are new at mural painting.)
2- Include additional charges to be added to your price per square foot, such as:
- Add a design fee for designing and sketching the artwork (we charge $500 and it’s non-refundable)
- Add a per/hour charge if extraneous work is required to prepare a problem surface (we charge $95/hour)
- Add $3 – $5 per square foot if the design the client is requesting is of great complexity or difficulty.
3 – The price sheet should include a list of what your charges include (travel in the local area, assistant fees, all materials and scaffolding.)
4 – The price sheet should include a list of what your charges DO NOT include (travel outside the local area, insurance fees, sketches beyond the first 3 sets of changes.)
5 – There should be a minimum charge for small murals. We charge a minimum of $5,600.00, even if the mural is very small. This is because the time involved in painting a small mural is not much less than a larger one.
Once you have your pricing figured out, keep in mind that you can change it anytime. If you find that you are charging too little, increase your per square foot fee. If you find that your pricing is too high to sustain business, than drop the fees a little.
When you have a price sheet on hand, it’s so much easier to have a professional conversation with a prospective client. If they ask “What do you charge for a wall mural?” You can confidently say, “The fee is $35.00 per square foot (or whatever your charge is) and I can send you a price sheet with additional details if you’d like.“
For a sample Mural Price Sheet, go to How to Price A Wall Mural. You can copy and paste the price sheet in that post and plug in your own numbers.
Keep in mind, your client will be happy that you have a written price sheet. This tells them that you are professional, and that will give them greater confidence in your work.
One final thought on price quotes for wall murals: Be sure to get a 50% deposit up front before buying the materials needed. This requirement should be printed on your price sheet as well.
Marketing is essential to any business and is generally referred to as the most important aspect of any business strategy. Large companies spend millions of dollars to hire reputed agencies to handle the marketing of their business whereas smaller companies rely on more creative and cost efficient methods. In the extremely competitive world of today, social media marketing is the new ‘in’ thing and definitely here to stay. In a nutshell, it means using social media such as blogs, community sites, video sharing sites etc. to market a product or a business.
Certain popular websites like LinkedIn, Facebook, Twitter, Flickr and YouTube which have more than five million visitors everyday are considered to be an important hub for marketing. Promoting your business using these sites is a very attractive business proposition since they offer a huge amount of steady traffic everyday. In today’s world, social networking is extremely successful and social media marketing is very important to a business because of the sheer number of people that access these sites regularly.
The reasons why this type of marketing is so important, or rather, essential for a business are many. Firstly it is a low cost investment when compared to the other options available, offering many links to your site for free. Social media is generally free to use but marketing the same thing through conventional methods would cost you thousands of dollars. These sites get a lot of traffic and they in turn generate traffic to your site. Also it acts like a word-of-mouth concept that people tend to believe when compared to commercial advertising.
To make a lasting impact on the user and build a successful business any entrepreneur should be adept in social media marketing. There are a number of factors to keep in mind while promoting your business online so as to maximize its potential and achieve realistic real time sales. Lehman Hailey believes marketing through social media is a potent method that will make your site profitable over time.
Following are a few pointers that an entrepreneur would do well to remember while utilizing the immense scope of this type of marketing. Firstly, one should always try to give a clear account of the company’s product or the contents of the business instead of exaggerating and claiming the impossible because this discourages people from visiting your site whereas a more realistic picture generates slow but steady traffic over time. Secondly, it is important to post as many links as you can wherever there is a provision to do so.
Any business becomes profitable only if the end product promised by the company or the entrepreneur is really as good as advertised and produces customer satisfaction. There is no sure-shot formula for success using marketing since it only gives more visibility to the business and the end sales depend only on the efficiency of the product. However, social media marketing is an important tool that, when properly used is a highly beneficial and promising enterprise.
For more info: thestoryofcontent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, …