Documentary- The Story of Content: Rise of the New Marketing

For more info: Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, …

41 thoughts on “Documentary- The Story of Content: Rise of the New Marketing”

  1. 35:15 … naturally part of the story… WHAT STORY? Does your hotel cater to the "THIS IS DOPE!" audience? I understand that this is supposed to be an attention grabber, but so were the old commercials… so how is this new and revolutionary?

  2. Content as a marketing strategy, might not be sustainable in the near future because consumer attention is a rapidly decreasing with the rise of more and more new social media. I believe that code is the new marketing. For example, if people could go to your website and just fill out a form, and you have some kind of artificial intelligence generating a report full of recommendations and resources for that particular visitor, then your company has performed a useful service without taking too much time from the consumer or the business buyer. In that scenario, content might still have a role to play but it will be specific content that is suggested to the website visitor, based on her input. A little bit like what Netflix or Amazon is currently doing, suggesting relevant options for their customers and visitors. But this artificial intelligence will be much more specific and will generate more detailed reports for the customer.

  3. I have to say this!


    Thank you for sharing about this and informing me about The Content Marketing. It's very informing and at the same time like it mentioned, a great story, certainly.

  4. This is great Content marketing about Content marketing! I loved the general athmosphere of de video. I've just started my journey in marketing and I was having a hard time looking for something that would really motivate me! Thank you for posting this video, it really helped methink of new stories to tell.

    All the best, Monica

  5. We watched this video with a pen and paper. The information contained in it is mind blowing. We highly commend the production team for this job well done.
    But now that we know that content marketing has come to stay, what do you think would be the future of content marketing with the rapid spring up of new media?

  6. This was awesome! I've learned new ways of thinking watching this video. I feel motivated to guide my business in a different direction and start thinking of how I can use content marketing this newer way. Thank you for creating this documentary. It makes a lot of sense for the times we live in today!

  7. Due to the increase in the consumers consuming social media content (Youtube, Facebook, Twitter etc..), you guys are subtly promoting your institute by showcasing this brilliant content; which to my knowledge is a classic example of a brand promoting themselves via content marketing. A brilliant promotional strategy to get your brand out there in this chaotic and noisy world.
    Usually an educational institute would promote themselves by just showcasing what courses they provide through annoying pop-up ads or sponsored facebook posts etc.., but you guys have actually differentiated yourselves by creating a knowledgeable & valuable content and sharing it for free through social media (Youtube), with the main objective of enticing your potential customers to get an interest in such a field so that they can sign up for your courses, thereby increasing your customer base. A genius marketing move. Kudos to you guys!!!!

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